During the holiday season of 2018, Mercedes-Benz won the love of millennials by doing something for the people who are actually in charge of Christmas: their kids. Lil’ Benz was an authentic dealership experience at King of Prussia Mall where every detail of a real Mercedes-Benz dealership was transformed to be kid-sized. It included little cars, little salespeople, little owner’s manuals (coloring books), and even a photo booth for making little driver’s licenses on the spot.