It’s not nuts. It’s peanuts:
Peanuts needed a fresh introduction to a new, younger crowd. The idea? Turn their nutrition and sustainability benefits into something people would actually want to watch. I helped bring the creative team’s concept to life through 10 playful, handcrafted stop-motion worlds. Big benefits. Tiny sets. Check the credits below to see the masterminds behind this idea!
360 campaign with 781 hand painted models.
10 playful, handcrafted stop-motion worlds.
painted frame by frame, turned into social, static, film, train wraps, times square billboards, merch and much more.
CLIENT: National Peanut Board
Chief Marketing Officer: Dena Malsom
Director of Marketing: Chris Fitzgerald
Chair: Neal Baxley
Chief Executive Officer: Ryan Lepicier, MBA
AGENCY: Special U.S.
Executive Creative Director: Estefanio Holtz
Executive Creative Director: Kasia Canning
Creative Director: Phil Fattore
Creative Director: Rodrigo Burdman
Executive Producer: Regan Wallace
Senior Producer: Hayley Danke
Account Supervisor: Charlotte Best
Strategy Director: Nick Smatt
Head of Design: Anne Nuñez
President Special NY: Shannon Nunn
Production Company: Not To Scale
Director: Anthony Farquhar-Smith
Founder/Executive Producer: Daniel O'Rourke
US Executive Producer: Dan Sormani
Producer: Edward Tull
Production Manager: Marie Jordan
DOP: Simon Paul
1st Ac: Toby Goodyear
Motion Control Op: Max Halstead
Gaffer: Robin Brigham
Electrician: Tim O’Connell
Sparks: Wayne King, Andrew Purdy
Stop Motion Animator: Tom Edgar, Max Martin, Anthony Farquhar-Smith
Stop Motion Rigger: Andrew Spradberry
Art Department Supervisor/Set Dresser: Anastasia Papadopoulou
Production Runner: Edward Lloyd
Food Stylist: John Bentham
Assistant Food Stylist: Tanya Skillen
Shot At: Clapham Road Studios
BTS Videographer: Joseph Eckworth
Catering: Troy Cundy
Production Design: Yamination Studios
Art Director: Drew Roper
Producer: Juliet Carmen Teksnes
Lead Model Maker: Fung Ye Tsang
Senior Model Maker Set Dresser: Anastasia Papadopoulou
Model Makers: Virginia Fuente Rodriguez, Hannah Phillips
Painters: Carla Horton, Chloe North, Eleanor Barber, Florence Clapcott
3D Print Supervisor: Michael Price
3D Print Team: Surinder Singh, Jonathan Garvey, Jack Strood
Set Builder: Tommy Grainger
Art Department Work Experience: Tilly Horton
Character Designer: Kristian Antoinelli
Storyboard Artist: Tim Dilnutt, Luca Schenato
CG Lead / Modeller: Stefan Brown
Rigging: Julen Armendariz
Modeller: Fali Rakotoson
Animation: Sandra Guarda, Stuart Doig
Compositors: Peque Varela, Corinne Ladeinde
Retouching: Ian Baker
Edit: Scott Devenport
Grade:
Colourist: Duncan Russell
Facility: Freefolk
Music and Sound Design: YESSIAN
Composer: Chris Rizzo
Mix and Sound design: Jacob Wolf
Studio Assistant: Sydney Warren
Executive Producer: Chris Heidman
Producer: Lars Macky
Producer: Jon Mackey
HOP: Michael Yessian
CCO: Brian Yessian