It’s not nuts. It’s peanuts:
Peanuts needed a fresh introduction to a new, younger crowd. The idea? Turn their nutrition and sustainability benefits into something people would actually want to watch. I helped bring the creative team’s concept to life through 10 playful, handcrafted stop-motion worlds. Big benefits. Tiny sets. Check the credits below to see the masterminds behind this idea!
360 campaign with 781 hand painted models.
10 playful, handcrafted stop-motion worlds.
painted frame by frame, turned into social, static, film, train wraps, times square billboards, merch and much more.
