Fuel TV

Cobblestone Riders - Activation

Skaters make up a significant part of Fuel TV Channel’s audience. How can we engage them in a place like Portugal, where many streets are nearly impossible to skate?

Promotional poster for 'Reborn in Brazil' campaign showcasing a drum with the text 'Recycled in the US, Reborn in Brazil, Sol de Janeiro.' The background features colorful samba-themed decorations and images of a smiling woman holding a plastic cup, samba dancers, and a lively carnival scene. The poster highlights turning old packaging into samba instruments and community impact.