Volvo

Highway Robbery - Activation

We stole power from other cars to power our new hybrid Volvo XC-90, by highjacking a highway in California.

Infinite thanks to João Coutinho, Marco Pupo & Co.

A digital graphic with a desert landscape, showcasing a futuristic car under a white, modern structure with a sunset or sunrise in the background. The graphic promotes Volvo's highway robbery initiative to develop energy-efficient, hydrogen-powered cars, featuring headlines from news outlets and smaller images at the bottom depicting related technology.